The Best Platforms for New Influencers in 2025

As an influencer in 2025, choosing the right platform to establish and grow your personal brand is crucial. The digital landscape continues to evolve, and several platforms cater to new influencers, offering opportunities for creativity, engagement, and monetization. Here are some of the best platforms for new influencers:

1. TikTok

• Why It's Great: TikTok remains one of the most influential platforms for creators. Its algorithm allows even new influencers to go viral quickly, helping them build a following with the right content. The short-form video format continues to dominate, offering a creative space to showcase your personality and skills.
• Opportunities: TikTok’s creator fund, brand partnerships, and live gifting features allow influencers to monetize their content.

2. Instagram

• Why It's Great: While Instagram has evolved, it still remains one of the top platforms for influencers. Instagram offers a mix of photo, video, and Stories, with newer features like Reels and Shop that encourage engagement and monetization.
• Opportunities: Affiliate marketing, brand collaborations, sponsored posts, and the Instagram shop.

3. YouTube (Shorts & Long-form Content)

• Why It's Great: YouTube is the go-to platform for long-form video content, but YouTube Shorts is also a great way to experiment with short-form content like TikTok. This dual format allows you to diversify your content while reaching a wide audience.
• Opportunities: Monetization through ads, memberships, Super Chats, brand deals, and sponsorships.

4. Twitch

• Why It's Great: Primarily for gamers, Twitch has expanded into lifestyle, music, and other content categories. If you're into live streaming, Twitch allows direct interaction with your audience and builds a strong, dedicated community.
• Opportunities: Subscriptions, donations, sponsorships, and affiliate marketing.

5. X (formerly Twitter)

• Why It's Great: While not traditionally seen as an influencer platform, X’s short-form posts, real-time trends, and news sharing can help influencers connect with their audience in a more personal and immediate way.
• Opportunities: Brand partnerships, sponsored tweets, and collaborations.

6. Snapchat

• Why It's Great: Snapchat's audience is younger and offers a unique space for real-time content, behind-the-scenes glimpses, and private interactions. With Snap Maps and new features like Spotlight, it's easier for influencers to gain exposure.
• Opportunities: Sponsored filters, Snap ads, and content partnerships.

7. Pinterest

• Why It's Great: Pinterest is perfect for niche influencers, especially in the lifestyle, design, food, fashion, and wellness sectors. It offers a visually-driven platform where posts (pins) can continue to generate engagement for months or even years.
• Opportunities: Sponsored pins, affiliate marketing, and direct sales through the platform's shopping features.

8. Substack

• Why It's Great: If you're into writing, Substack has become a popular platform for creating paid newsletters. This is ideal for influencers who prefer to build a loyal, engaged following through written content.
• Opportunities: Subscription-based revenue, sponsored content, and paid newsletters.

9. Discord

• Why It's Great: Discord allows creators to build tight-knit communities around niche interests. It's ideal for influencers who want to create deeper connections with their audience through chats, voice channels, and live streaming.
• Opportunities: Community engagement, paid subscriptions, and exclusive content access.

10. BeReal

• Why It's Great: BeReal is gaining popularity due to its authenticity-first approach. The platform encourages users to share real, unfiltered moments, which appeals to audiences tired of curated content.
• Opportunities: Brand partnerships, sponsored posts, and content that emphasizes authenticity and relatability.

11. Threads (by Meta)

• Why It's Great: Threads was created as a Twitter alternative by Meta, and while still evolving, it offers a platform with built-in integration with Instagram. It's focused on text-based content and conversations, providing a space for influencers to engage with their audience in a unique way.
• Opportunities: Brand partnerships and sponsored text-based posts.

12. Patreon

• Why It's Great: For influencers looking to monetize their content directly, Patreon provides a platform where followers can support creators with a subscription. It’s an excellent option for those with a dedicated following.
• Opportunities: Subscription-based income, exclusive content, and brand collaborations.

Conclusion

Choosing the right platform depends on your niche, content style, and goals as an influencer. TikTok, Instagram, and YouTube remain top choices for most new influencers due to their broad reach and creative flexibility. However, niche platforms like Discord, Pinterest, and Substack can also offer valuable opportunities for building a highly engaged and loyal community.

Do you have a particular type of content or niche you're interested in exploring as an influencer? That could help narrow down the best platforms for you!