Using WhatsApp Business For Communication, Marketing & Promotion

Using WhatsApp Business – WhatsApp, acquired by Facebook in 2014 for $ 19bn, is arguably the world’s fastest-growing communications app. As of January 2015, half a billion people worldwide were regular active WhatsApp users. These users are sharing more than 700 million photos and 100 million videos every day.

In India, it is more popular than Facebook and even our maids. It has already replaced SMS and is fast becoming our primary means of communication.

1. Using WhatsApp for Customer Communication

Here’s a sales tip – if you follow up on WhatsApp instead of a direct phone call, you’ll get 40% more response. When we started using WhatsApp for customer communication, we saw better response and engagement.

It also allows for being a little informal. For example, you have sent a quote to your potential customer, but have not heard from him, Instead of doing this, if you send a short message on WhatsApp asking about the situation, you can get a quick response.

I have started seeing more and more small businesses using WhatsApp to announce new offers or send festival greetings to their customers. we use the calling feature of WhatsApp to talk with our international customers.

2. Using WhatsApp for customer support

WhatsApp can be a great tool for customer support due to its wide reach. Your customers will always prefer to send you a message on WhatsApp instead of calling the helpdesk number or extending the ticket.

NowFloats, a website development platform uses WhatsApp for customer support. Arusha Chopra of JustHurbs is offering skin and product consultancy on WhatsApp. There is even a new business like Wazapper which provides tools and APIs to set up a customer support system using WhatsApp. Read – What Is WhatsApp Business | How Is It Different Than WhatsApp

However, offering customer support through WhatsApp may not be a good option for all types of businesses. A cloud telephony company warned that replying to every message on WhatsApp may not be practical for companies that receive hundreds of customer calls every day.

3. Using WhatsApp for Marketing and Promotions

We have come to know that WhatsApp can be a very strong marketing tool. It is a good platform for direct communication with our listeners. “

You can use WhatsApp to send pictures, audio files, short video clips of your products and text messages to users around the world. Unlike SMS or email, there are fewer restrictions on the format and higher chances of delivery.

This does not mean that you should spam your customers with WhatsApp messages. Everybody hates messages coming from unknown numbers.

If you really want to get a good response, then you have to come up with creative ways to promote your business using WhatsApp. For example, Colgate invited people to send their Smile Selfie via WhatsApp to the phone number displayed on the toothpaste pack. Inspiration: A chance to be styled by the stylist of brand ambassador Sonam Kapoor!