Top Ad Networks for App Monetization: Boost Revenue in 2025

As mobile app usage continues to soar, developers are increasingly looking for ways to monetize their apps and generate revenue. One of the most effective ways to do so is through advertising. Mobile app Ad Networks offer developers a platform to display ads within their apps, and in return, they can earn revenue. However, with so many ad networks to choose from, it can be challenging to determine which ones are the best for monetizing your app.

In this article, we’ll explore the Best Ad Networks for app monetization in 2025, highlighting their features, advantages, and how they can help developers maximize their app revenue.

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What Are Ad Networks for App Monetization?

Ad Networks are intermediaries that connect app developers (publishers) with advertisers who want to promote their products or services. These networks allow developers to display different types of ads within their apps, such as banner ads, interstitial ads, video ads, and native ads.

The revenue generated from these ads is usually based on one of the following models:

• Cost Per Mille (CPM): The developer earns money based on the number of impressions the ad receives, typically calculated per 1,000 impressions.
• Cost Per Click (CPC): Developers earn money when users click on the displayed ad.
• Cost Per Action (CPA): Developers are paid when users take a specific action, such as installing an app or making a purchase.

With so many options available, selecting the right ad network is crucial to maximize revenue. The best ad networks provide not only high fill rates and competitive CPM rates but also offer additional features such as targeting options, analytics, and fraud prevention.

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Top Ad Networks for App Monetization in 2025

1. Google AdMob

Google AdMob has long been one of the most popular and reliable ad networks for app monetization. As part of Google’s suite of advertising products, AdMob offers seamless integration with apps and provides access to Google’s vast ad inventory. It supports multiple ad formats, including banner ads, interstitials, rewarded video ads, and native ads.

Key Features of AdMob:

• High Revenue Potential: AdMob offers access to a large pool of advertisers, meaning your app will benefit from competitive fill rates and higher CPMs.
• Ad Mediation: AdMob allows for ad mediation, meaning you can work with multiple ad networks at once, optimizing revenue by displaying ads from different sources.
• Advanced Analytics: Google’s powerful analytics tools allow you to track performance, measure user engagement, and make data-driven decisions to maximize revenue.
• Cross-Platform Support: AdMob supports both Android and iOS, making it ideal for developers building apps on multiple platforms.

Why Choose AdMob? Google AdMob is ideal for developers who want a reliable and comprehensive monetization solution. With its integration with Google’s advertising ecosystem and advanced reporting tools, AdMob is perfect for both beginner and experienced app developers.

2. Unity Ads

Unity Ads is one of the best ad networks for game developers, particularly those who use the Unity game engine. Unity Ads specializes in offering rewarded video ads, which are highly popular in gaming apps, as well as other ad formats such as banner and interstitial ads.

Key Features of Unity Ads:

• Rewarded Video Ads: Unity Ads is particularly known for its rewarded video ads, which offer users incentives, such as in-game currency or extra lives, in exchange for watching an ad. These ads typically have higher engagement and completion rates.
• Seamless Integration with Unity: Unity Ads integrates seamlessly with the Unity game engine, allowing for easy implementation and optimization.
• Global Reach: Unity Ads connects developers with a broad network of advertisers, ensuring high fill rates and competitive CPMs.
• User Engagement Optimization: Unity Ads uses advanced algorithms to optimize ad placement based on user behaviour and engagement, ensuring that ads don’t disrupt the user experience.

Why Choose Unity Ads? Unity Ads is an excellent choice for game developers, especially those using the Unity engine. If your app relies on in-game rewards or incentivized actions, Unity Ads can drive higher engagement and better revenue.

3. Facebook Audience Network

Facebook Audience Network (FAN) leverages Facebook’s vast user data to target ads effectively within mobile apps. FAN offers a wide variety of ad formats, including banner ads, interstitial ads, native ads, and rewarded video ads.

Key Features of Facebook Audience Network:

• Precise Targeting: Facebook Audience Network uses Facebook’s rich user data to provide highly targeted ads based on demographics, interests, and behaviours. This means advertisers can reach the right audience, which often results in higher CPMs and engagement.
• Multiple Ad Formats: FAN supports a variety of ad formats to ensure developers have the flexibility to choose what works best for their app.
• Global Reach: Facebook’s extensive global reach means that developers can tap into audiences from all over the world.
• Cross-Platform Support: FAN works across iOS, Android, and web apps, ensuring broad compatibility for app developers.

Why Choose Facebook Audience Network? If your app has a large and diverse audience, Facebook Audience Network is a great choice. Its ability to target specific user segments through Facebook’s data makes it ideal for apps with a broad user base and diverse interests.

4. InMobi

InMobi is another top ad network that provides a wide range of monetization solutions for mobile app developers. InMobi specializes in offering native ads, interstitials, video ads, and banner ads, with a focus on optimizing user experience.

Key Features of InMobi:

• Native Ads: InMobi is known for its native ads, which blend seamlessly with app content, improving the user experience and increasing ad engagement.
• Global Reach: InMobi operates in over 160 countries, ensuring developers can monetize their apps across a wide geographic area.
• Advanced Analytics: InMobi offers robust analytics to track ad performance, user engagement, and revenue, helping developers fine-tune their monetization strategies.
• Ad Mediation: InMobi supports ad mediation, which allows developers to connect with multiple ad networks to maximize revenue.

Why Choose InMobi? InMobi is a great choice for developers who want a solution that focuses on delivering non-intrusive ads with high engagement rates. Its emphasis on native ads makes it particularly suited for apps with a premium user experience.

5. Chartboost

Chartboost is a popular ad network for mobile game developers, offering both interstitial and rewarded video ads. Chartboost is known for its robust ad mediation platform and its ability to connect developers with high-quality advertisers.

Key Features of Chartboost:

• Rewarded Video Ads: Like Unity Ads, Chartboost excels in providing rewarded video ads, which have high engagement rates in mobile games.
• Ad Mediation: Chartboost’s ad mediation platform allows developers to work with multiple ad networks to optimize ad revenue.
• Advanced Analytics and Reporting: Chartboost provides real-time analytics, enabling developers to track performance and optimize their ad strategy.
• Direct Deals with Advertisers: Chartboost enables developers to set up direct deals with advertisers, which can help negotiate higher CPM rates.

Why Choose Chartboost? Chartboost is a top choice for mobile game developers who want to focus on rewarded video ads and in-app purchases. It offers a user-friendly platform with robust analytics and ad mediation capabilities.

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Conclusion: Choosing the Best Ad Network for Your App

When choosing an ad network for your app, it’s important to consider factors such as the type of app you’re developing, your target audience, and the ad formats that best suit your app’s design and user experience.

• Google AdMob is perfect for developers seeking a reliable and well-rounded ad network with powerful analytics and global reach.
• Unity Ads is the go-to choice for game developers, particularly those using the Unity engine, with its high engagement rewarded video ads.
• Facebook Audience Network is ideal for apps with a broad and diverse audience, taking advantage of Facebook’s precise targeting capabilities.
• InMobi is a great option for developers looking to incorporate native ads and optimize user experience.
• Chartboost is a strong contender for game developers who want to maximize revenue through rewarded video ads and ad mediation.

No matter which ad network you choose, the key to successful app monetization lies in finding the right balance between ad placement, user experience, and optimization. With the right network, you can generate significant revenue while maintaining a positive experience for your users.